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The Brain and Persuasion
“The existence of forgetting has never been proved: We only know that some things don’t come to mind when we want them.” ~ Friedrich Nietzsche It’s not a fun feeling. In fact, it’s downright frustrating and annoying (and sometimes can be quite embarrassing). It’s that experience of having something at the tip of your tongue. . . something that at one time you knew but which you have now drawn a complete blank. Short term, long term, medium term, it could be a historical or political fact, it could be the wife’s birthday, it could be the name of a valued and important client who you have had numerous interactions with. (This is the most frustrating of all.) You might have experienced a decline over the years in your recall of certain things, but this is not a given. There are, in fact, things that we can do to lessen these ’senior moments’, by exercising our brains in unfamiliar ways, we can help them to stay agile and powerful. Some people keep their brains agile with crossword puzzles or Sudoku (if they prefer going it alone) or games such as Scrabble if they like the more social aspect. These are all great activities to “aerobically exercise” the mind. As we age, our senses decline in sharpness. Studies have shown that younger people see, hear, smell, taste and feel better than older people. They also think better. This is partially a result of the fact that once people retire or even as they age, they find ways to do things they are good at and often avoid very challenging tasks. Keeping our brains functioning at their highest capacities requires that we feed them challenges and new activities. There are also biochemical responses that are vital to stimulating the mind and inspiring people to keep learning. When we are young we have the freshness of everything, a novelty in the unexplored that keeps us engaged in the process of learning. The other thing we have going for us, which when you’re a kid is a huge motivator, is the concept of being rewarded for what we do. So what does this have to do with persuasion? Well, through the study of persuasion you are, as an extra, added bonus, enhancing your brain power and engaging in the activity of challenging your mind to think in new ways. Studying the 36 Chinese stratagem and the 24 doorways of Magical Objection Mastery, we are flexing from macro to micro, in essence, looking at situations from different angles to determine how best to engage. Why is this so difficult? It’s challenging us to use different parts of our brains. For one, this allows us to view any given issue or problem or objection from a number of angles. And isn’t it great that this has the added bonus of keeping our minds agile and our memories accessible? |
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This intel was contributed by SalePerson
SalePerson
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May, 2012
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